mabl’s Momentum with AI Continues to Disrupt the Test Automation Market

Fueled by explosive AI adoption, mabl announces record growth and a series of events for the software quality community.

BOSTON – March 5, 2025 – mabl, the leading AI-powered test automation platform, has seen significant growth and momentum over the last year, driven by rapid adoption of its GenAI features. The surge in demand reflects the growing importance of AI in software quality and mabl’s leadership in the space.

Since releasing in 2024, mabl has seen explosive growth in its GenAI innovations, including:

  • 700% increase in the usage of GenAI Test Assertions in five months, making it the fastest adopted feature in mabl’s history 
  • 240% growth YoY for Gen AI Autoheal
  • 100% growth YoY for Gen AI Snippets and GenAI Database Query Generation

According to a 2024 Forrester blog post by Diego Lo Giudice, AI is disrupting software development as we know it while elevating the criticality of continuous automation platforms leveraging AI to drive more intelligent test automation.* 

The GenAI feature adoption momentum has driven similar YoY revenue momentum, including:

  • Global ARR growth of almost 40%
  • International growth in APAC of 178% and 52% in EMEA 
  • 55% increase in customers with annual spend over $100K
  • Over 25 Fortune 500 companies and nearly 50 Fortune Global 2000 companies standardizing on mabl

Also driving this growth has been the realization of mabl’s unified platform vision, including:

  • 50% growth YoY of customers using 2+ products from mabl’s unified platform; as of today, 40% of our customers use 2+ products.
  • 97% YoY increase in API test runs, surpassing browser tests as our top test run, driven by more sophisticated API tests and Postman integration
  • 7x YoY increase in mobile test runs since April 2024. 

“The pace of mabl’s innovation and adoption around AI and GenAI has been tremendous. From early observability, to the product showcase at last year’s mabl Experience, to where it is today has been a game-changer for the industry,” said Matt Wambsganss, Manager of Enterprise Test Automation at Eli Lilly. “I’m looking forward to the growth coming in the year ahead, and learning more at the inaugural AI & Software Quality Summit as well as this fall’s mabl Experience, where I will share my personal thoughts as a speaker again this year.”

Building on this growth, mabl is excited to announce our inaugural AI & Software Quality Summit, a series of thought leadership and networking events designed to inspire software engineering and quality leaders to think forward on the possibilities of AI and Quality. These half-day events will offer the opportunity to explore the latest trends, best practices, and innovative ideas disrupting the testing landscape. The AI & Software Quality Summit will take place initially in three cities this Spring:

  • San Francisco, California on Apr 23, 2025
  • Chicago, Illinois on May 7, 2025
  • Atlanta, Georgia on May 15, 2025

Registration for these events will be limited; more in-depth information and a link to register can be found here.

mabl has more in store for 2025, with its annual user conference, mabl Experience, taking place in Boston from October 22-23, 2025, bringing together quality practitioners and leaders from around the globe to network, learn, and share. The Call for Speakers is now open, and submissions from all members of the quality and testing community are encouraged to apply here.

 

About mabl
mabl, the leading AI-native test automation platform, empowers software teams to accelerate innovation while ensuring exceptional quality. Our unified platform streamlines testing across web, mobile, API, accessibility, and performance, enabling teams to release faster with confidence. Trusted by industry leaders like Microsoft, Charles Schwab, and JetBlue, mabl transforms how teams approach software quality.

* Blog:  AI And the End of Software Development As We Know It.  https://www.forrester.com/blogs/ai-and-the-end-of-software-development-as-we-know-it/?ref_search=1305524_1740518415385