Enhancing Customer Experience with mabl

Challenge
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Time-consuming test process and the ability to properly test complex scenarios were significant challenges.

Outcomes
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Bi-weekly releases instead of monthly releases

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Saved 32 hours per production cycle

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16% YOY reduction in escaping defects

Our customer, a Fortune 500 retailer, is committed to providing a seamless and enjoyable shopping experience for its customers.  With a strong online presence through its website and mobile app, the company recognizes the importance of delivering high-quality digital experiences. To achieve this goal, they turned to mabl to enhance its software testing processes.

Challenge:

Prior to implementing mabl, the team relied heavily on manual testing to ensure the quality of its digital platforms. This process was time-consuming, taking up to a week and a half each month, and prone to human error. The team faced challenges in thoroughly testing all the possible scenarios and permutations within their applications, especially in areas like shipping restrictions with over seventy different variations.

Goals in Using mabl:

The retailer sought to achieve the following goals by implementing mabl:

  • Reduce production defects: Minimize the number of bugs and issues that impact customers.
  • Accelerate release cycles: Increase the frequency of updates and new feature deployments.
  • Improve test coverage: Expand testing across various scenarios and functionalities.
  • Enhance team efficiency: Free up testers' time to focus on exploratory and strategic tasks.

Implementation and Benefits:

The customer’s team successfully integrated mabl into its testing workflows, leveraging the platform's intuitive interface and robust features. The team experienced significant benefits, including:

  • Reduced production defects: By automating regression testing, they achieved a 16% reduction in escaping defects year-over-year. mabl's automated tests identified a significant number of critical regression defects in 2024 alone, preventing potential disruptions to the customer experience.

  • Faster release cycles: Automation allowed the team to accelerate its release cadence from monthly to bi-weekly, enabling quicker delivery of new features and enhancements.

  • Increased test coverage: mabl enabled them to significantly expand their test coverage, including complex scenarios like shipping restrictions, ensuring a more comprehensive evaluation of its digital platforms.

  • Improved team efficiency: Automation saved the team approximately 32 hours per release cycle, allowing testers to focus on higher-value activities such as exploratory testing and test strategy development.

Conclusion:

By implementing mabl, this Fortune 500 retailer transformed its software testing processes, resulting in a significant improvement in the quality and speed of its digital platform releases. The company successfully reduced production defects, accelerated release cycles, and enhanced overall customer experience. With mabl's intelligent test automation, the company is well-equipped to continue delivering innovative and engaging digital experiences for its customers.

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